Editorial | Print | Marketing 

ACE's Careers Booklet

This project is a typography, brand identity, and marketing design project created using InDesign, Illustrator, and Photoshop. It was designed for the ACE (Architecture, Construction, Engineering) Mentor Program. The goal of this project was to provide high school students with information about the different career paths they could explore through the mentorship program in a way that was engaging and easy to navigate.

My role as a graphic designer was to design the booklet layout and create an editorial system that kept readers engaged while they learned about different careers. I focused on organizing a large amount of information, so it was easy to read without feeling cluttered, while keeping the design bright and inviting.

The value I brought to this project was my experience designing booklets and understanding what layout choices help readers stay engaged. I used that knowledge to organize the content, establish a clear visual hierarchy, and select colors and typography that complemented the existing ACE Mentor Program brand.

My impact on this project was creating a booklet that modernized the presentation of the program while staying consistent with the established ACE Mentor Program identity. By balancing informative content with thoughtful design, I created a resource that made career exploration feel more approachable and encouraged students to learn about opportunities in architecture, construction, and engineering.