Typography | Brand Identity

BrandReady

This project is branding and asset creation designed in InDesign. It's for a program that prepares small businesses and entrepreneurs to create brand guidelines that make their branding more cohesive. It solves the problem that many entrepreneurs face when trying to establish their brand identity before working with a graphic designer.

My role was graphic designer, where I created a flyer and adapted it into different sizes and proportions for various social media platforms and post formats. I also created the presentation template used throughout the program.

The value I brought to this project team was knowing how to create templates that could be easily resized and adapted for different social media platforms and applications.

My impact on this project was applying the brand concepts consistently across multiple formats. By designing assets that worked together, from the flyer to social media posts and presentation templates, I helped create a cohesive visual identity that could be recognized no matter where the audience interacted with the program.