Brand Identity | Social Media Management | Marketing

Unveiled Minds

This project is a social media asset creation, scheduling, and management project created using Illustrator and InDesign. The purpose of this project was to solve the problem of promoting our class senior show and creating awareness for the event through consistent social media content.

My role as a graphic designer was to create content, schedule posts, communicate with the art directors, and gather work
from other students. We worked as a small team to handle a
higher workload while making sure the content stayed organized and consistent.

The value I brought to this project was supporting my classmates and using my knowledge of social media scheduling, content planning, and researching the best days and times to post. We wanted to improve the promotion process compared to previous senior shows by starting earlier and creating a more consistent posting schedule. After experiencing previous classes' promotions, we noticed that there was not always enough content or consistent planning leading up to the event.

My impact on this project was bringing leadership and organization when planning how my team could approach the workload. I helped create a system for dividing tasks, managing deadlines, and planning content ahead of time. By focusing on consistency and preparation, we were able to create a stronger promotional strategy that increased awareness and excitement for the senior show.