Brand Identity | Packaging Design 

Vacay Mac

This project is a brand identity and packaging designed in Adobe Illustrator, Photoshop, and InDesign. It was designed for Vacay Mac. Vacay Mac is a mac and cheese brand I created that introduces flavors and recipes inspired by cuisines from around the world while keeping them familiar and approachable for the American palate. The goal was to create a recognizable brand that would stand out on store shelves and encourage people to try new flavors through a comforting, familiar meal.

My role was to create assets for the brand identity, including the
logo, packaging, color palette, typography, and supporting
marketing materials. I also designed social media graphics and promotional pieces to keep the branding consistent across print
and digital platforms.

The value I brought to this project was my ability to create a cohesive visual identity that connected every design element into one recognizable brand while making the product visually appealing and easy to identify.

My impact on this project was thinking outside the box by researching recipes and flavor combinations from different countries that could be adapted into mac and cheese. I explored ways to introduce global flavors without straying too far from what American consumers would expect, creating a concept that felt both adventurous and familiar.